How to Communicate During a Pandemic?

May 12, 2020 Lisboa, Portugal

fotos: Pinterest

How do you communicate throughout Covid-19?

All over the world and with social distancing, businesses, shop owners, social media managers are modifying their campaigns, content calendars, and new ways to communicate.

This is the time to come with new artistic ideas to promote merchandise or services.

Staying connected is now more vital than ever.

In fact, Facebook and Instagram have seen a 40% increase in usage thanks to Covid-19, with views for Instagram and Facebook Lives doubling in one week.

So how should you be using social media for business during Covid-19? 

This isn't the season to be quietthis is the season to speak.

Your followers are spending more time online than they ever have before, therefore it will gift you with an unique opportunity to deepen your relationship along with your audience and increase brand affinity.
But you can’t simply be running business-as-usual, otherwise you risk envisioning as deaf to associate audience with heightened anxiety and sensitivities.

This global pandemic presents brands and social media managers with the unique challenge of embracing an unsettling time—becoming as human as possible on their social media channels—while juggling the necessary bit of marketing and selling needed to stay in business.

  •  #1: Open, but hustling
If your business is open but working hard to survive right now, you’ll be wanting to share content with the goal of getting sales from social media.
This is a brilliant disagreeable and busy time for you, and you’re probably leaning on free organic channels like Instagram than ever before.  You need to create sales for your business to get going, and you probably don’t have a lot of time to devote to social media at once. Now is the time to create efficient workflows, simplify your process, save time, and save money.  Sitting down and planning a week’s value of content quickly can allow you actually spending more time running your business.
  •  #2: Closed, for now 

If your business is closed or unable to operate right now, you'll want to share content with the goal of retention: staying in touch with your existing followers, so that you are top-of-mind when they are able to use your services or book an experience with you again.

  •  #3: Business, as (un)usual

If your business is in a strong position, or you’re not worried because you have a decent amount of cash in the bank, you'll want to create content with the goal of awareness. Start new social channels, run an influencer campaign, grow your brand.
Have a question? Send me a DM!

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